 
Welcome to our website. Located in the heart of Texas dairy country, Dairyland New Holland has been serving the area since 1941 - making us
one of the oldest family owned dealerships in the state!
It all started when Ed Banks incorporated Ford Tractor into his Goodyear tires store in Sulphur Springs. After Mr. Banks death in the late
1950's the business remained family operated by his five daughters and son in laws. Betty Banks LaRue & husband Billy purchased
a Ford Tractor dealership in 1965 and eventually purchased 100% interest in the Bank's tractor dealership from her sisters in
1972. Son William (Bill) began working at the parts counter during high school & equipment sales followed a few years later.
After Billy & Betty decided to retire in 2005, Bill began the purchase of the Sulphur Springs store & the Paris location
sold to another local dealer. Then in 2007 the opportunity came to start up a satellite location in Tyler, Texas - East Texas
New Holland opened it's doors in April.
It's been a long journey, but the point to be taken is that Dairyland & East Texas New Holland maintain a high standard in customer
satisfaction, delivering the best product at the greatest value possible.
Come visit us for all your farming, light commercial & homeowner needs - whether it's parts, service or sales. Our friendly staff
have decades of knowledge & experience to best serve you. |
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